Harley’s biggest challenge…to sell motorcycles in the winter time.
When the winter rolled around, sales would drop off dramatically. Harley Davidson of Louisville felt they had tried everything. Ironically, it is the best time of the year for the consumer to buy because of the huge selection of inventory available.

KY Telco’s biggest challenge… create a demand for motorcycle loans.
No one wants to buy a motorcycle when they can’t ride it…and KY Telco is not top of mind for financing a motorcycle.

What do you get when you add Harley Davidson Louisville and Kentucky Telco FCU problems together?
After Several C N A’s and a Brainstorming Lunch, Greg and Debbie came up with an interesting idea. It took several meetings with Greg and Debbie and the people at Harley Davidson of Louisville and Kentucky Telco Federal Credit Union, but everyone loved the idea and bought into it. A marriage between two completely different advertisers was made…

Pay Only When You Ride!
Both shared a heavy broadcasting schedule on 107.7SFR, New Country Q103.1 and Country Legends 103.9. And Traffic Naming rights on 107.7SFR. They also utilized the station’s websites by using streaming commercials and banner ads to brand “Pay Only When You Ride”.

Harley and KY Telco Couldn’t Be Happier!
Harley Davidson sold 25 motorcycles during the slow down of winter! KY Telco has increased the number of motorcycle loans by 25% over the last four months!