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New Country 103-1
 Name: New Country 103-1
Format: Country
Market: Louisville, KY
Frequency: 103.1 MHz

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People were even calling directly from their cars after hearing the commercial!
The Challenge
Getting the word out and a little education!
Dave needed help educating consumers about his services and explaining how concrete leveling works. Know one knew about the services of A-1 or how it could save the consumer money.
The Resource
Listen to the client!
Nelda Marks, the Account Manager, really listened to Dave’s needs and did not just give him some “package deal”. She helped Dave brand A-1 Concrete to be “The Premiere Concrete Lifting Company.”
The Idea
High Frequency message target to the correct consumer!
A-1 started advertising with 107.7 SFR and then added, New Country 103.9 and 103.1 WRKA. With a targeted message and a call to action, he effectively reached the consumer he was looking for; home owners with an income of $50K + per year.
The Results
The phone started ringing!
Dave saw results almost immediately! At this point Dave receives on average 150 phone calls a week and is booked solid 6 weeks in advance! People were even calling directly from their cars after hearing the commercial. Dave has highly recommended Cox Radio!

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